Breaking down gender biases: Shifting social norms towards gender equality.
Without tackling biased gender social norms, we will not achieve gender equality or the Sustainable Development Goals. Biased gender social norms—the undervaluation of women’s capabilities and rights in society—constrain women’s choices and opportunities by regulating behaviour and setting the boundaries of what women are expected to do and be. Biased gender social norms are a major impediment to achieving gender equality and empowering all women and girls.